After a year away, 100 Thieves is returning to the Call of Duty League and competing under the moniker Los Angeles Thieves. 100 Thieves purchased their re-entry by acquiring Immortals Gaming Club’s OpTic Gaming LA slot.
— 100 Thieves (@100Thieves) November 6, 2020
100 Thieves is a gaming organization/lifestyle brand with multiple esports teams under its management. It is founded by a well-known and decorated Call of Duty player, Matthew “Nadeshot” Haag. The organization has also achieved impressive results in the CoD World League, including placing second place in 2019. To the surprise of many, 100 Thieves left the CoD esports circuit in 2019 when the new Call of Duty League launched. Haag cited the prohibitive cost of entry as the exit’s reason. Activision priced CoD league spots at $25 million, so any organization needs that at a minimum in order to compete. It is undisclosed how much 100 Thieves shelled out for a CoD franchise.
Haag explains 100 Thieves’ change of heart by stating, “We won two Call of Duty championships in 2019 so our year away reminded us how amazing Call of Duty fans are, and how much we missed them. Our fans deserve the best Call of Duty team in the world – and we’re gonna do everything in our power to give it to them.”
100 Thieves also appears to be convinced of CoD’s longevity and retention of fans. “We were impressed by the Call of Duty League’s performance in its first year,” said John Robinson, President & COO of 100 Thieves. “The YouTube partnership, record ratings, and the addition of Warzone events showed us that Activision Blizzard Esports has the ambition and ability to make the Call of Duty League a world class esport.” Call of Duty is indeed having a big moment with the buzz around its newest title Call of Duty: Black Ops Cold War.
100 Thieves also recently departed from the CS:GO League. Haag explained that there were a “multitude of factors” for the exit, but the primary reason was that 100 Thieves was based in North America, while players needed support in Europe. The gaming organization now owns teams in Call of Duty, League of Legends, Fortnite, and Valorant. LA Thieves will officially begin play in 2021.
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